An extensive career as a designer at News Corp Australia, culminated in my roles as Chief Designer for Adelaide Matters magazine, Messenger Newspapers and being part of a creative team responsible for generating the visual component and layout of The Advertiser’s flagship publications. Also being part of the team working on the lift-outs and magazines within The Advertiser and Sunday Mail. Being in the newspaper industry has made me experienced with fast-turnaround deadlines and I have accrued a broad range of skills and knowledge in the visual communications realm. Having to conceptualize ideas and generate graphics on a daily basis was part of my role and I enjoy the dynamic nature of a variable workload.
I am currently also involved in the creation of an e-commerce store, using Shopify, creating the website, branding styles and working with Print On Demand companies to supply the store. Designing digital marketing advertisements and creating video content for social media channels including Facebook and Instagram. Also designing and creating EDM campaigns
I have recently completed a Digital Marketing course with RMIT, which included developing an effective online marketing plan for maximum cut-through and evaluating the fundamentals of effective SEO and SEM. At present I am involved in the marketing of small businesses, creating templates and content for them to use on their social media platforms. Integrating their brand colours and images, so that they have a consistent feel throughout, to help them create a strong online presence. I was also recently involved in a webinar, explaining the importance of branding in small business and marketing.
I have a strong proficiency with the Adobe Creative Suite, design and desktop publishing software along with numerous additional visual communications programs such as Premiere Pro, on Mac or PC, for print and digital. Working with photographers on photo shoots and also taking product photographs myself for advertising and marketing collateral.
My experience as chief designer on Adelaide Matters magazine - a monthly fashion, beauty, lifestyle magazine based in Adelaide, included developing editorial and marketing collateral. Being involved with the decision making on photograph selection, design elements and communicating ideas with the editor. Providing image retouching, clipping paths and additional image manipulation, the layout of pages and overall design. I also consider my communication and organisational skills as one of my strengths and have a passion for all things graphic design, marketing, digital trends and social media.
I have also produced a considerable body of freelance work, having being involved with glitterchimpdesigns.com building and maintaining the website myself in wordpress and being one of two designers involved in the projects, which included developing creative solutions for clients both traditional and digital. I have recently been creating animated email signatures and promotional videos for small business social media accounts and their websites, filming and editing using Premiere Pro.